Have you ever read a proposal, sales letter or email and thought, What am I supposed to do now?

Don’t assume that, after they’ve read your document, your readers will know what if any actions you want them to take. Include clear actions steps. Some examples:

– Please respond to this email with your thoughts on the new campaign.

– Send me a few specific times next week that work for you to have a follow-up chat.

– Please email Terry and ask her for an electronic copy of the report.

– Call me at (xxx) xxx-xxxx to discuss how our agencies can work together.