Unintentionally funny tagline from a company that sold data about computer chips:

If you find a component in our database, it probably doesn’t exist.

Two things missing here:

  1. A well placed “don’t” or “can’t.”
  2. Proofreading!

This could have been a very powerful selling message for this company’s component database—if the writer had spent just a minute or two proofreading it.

The lesson: When you’re finished writing, put your document away for a while—at least a day, if possible—and then proofread it slowly. Better yet, have someone else proof it for you.

Spend more time than you think is necessary to review any written work before sending it out to the world. It’s always better to overdo your proofreading.